Our commitment to your privacy.
Rocky Mountain Dental is committed to protecting the privacy and confidentiality of your personal information. This privacy policy sets out how this office uses and protects any information that you provide when you use the website. The practice commits to protecting visitor privacy and may update policies by modifying website content from time to time.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our dental practice or use our website.
Our policy for protecting your online privacy.
The website uses Google Analytics with cookies to gather anonymous usage data. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google.
What personal information do we gather about you?
We may collect the following types of personal information:
- Contact information: email, home address, postal code, phone number, collected via contests, promotions, and appointment scheduling.
- Appointment data: name, date of birth, insurance information, appointment details, and family information.
- Public information: posted comments, reviews, and questions.
- Demographics: postal code, preferences, and interests.
- Technical data: location, IP address, browser/device information, GPS location, pages visited.
- Dental and medical history, including current medications and allergies.
- Insurance and billing information.
- Treatment records, X-rays, and clinical notes.
- Emergency contact information.
- Information submitted through our website forms.
How we use your information.
Your personal information is used to:
- Provide dental care and treatment
- Schedule and manage appointments
- Process insurance claims and billing
- Communicate with you about your dental health and appointments
- Comply with legal and regulatory requirements
- Improve our services and patient experience
Privacy of collected data.
We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. The office will not link IP addresses to user identities and commits to not associating gathered data with PII unless explicitly submitted via forms.
You may opt out of Google Analytics tracking using the official Google Analytics opt-out browser add-on.
How we protect your information.
We implement appropriate physical, electronic, and managerial safeguards to protect your personal information from unauthorized access, use, or disclosure. Patient records are stored securely in compliance with Alberta's Health Information Act (HIA) and the Personal Information Protection Act (PIPA).
Sharing of information.
We do not sell or rent your personal information. We may share your information with:
- Other healthcare providers involved in your care (with your consent)
- Insurance companies for claim processing
- Laboratory services for dental work fabrication
- Regulatory bodies as required by law
Information about remarketing.
The site uses Google remarketing via DoubleClick cookies on the Google Display Network. The cookie will store the site visit, but does not store any sensitive information, such as visitor name, address, or any other piece of information that might personally identify the visitor.
Cookies are enabled for set periods (30 to 60 days) before expiration.
What is the Google Display Network?
A group of more than a million websites, videos, and apps where ads can appear.
Remarketing restrictions.
This website will never:
- Run remarketing ads collecting personally identifiable information
- Create lists or text specifically targeting users in ways prohibited by Google policy
Opting out of remarketing.
Visitors may opt out via:
Your rights.
Under Alberta law, you have the right to:
- Access your personal health information
- Request corrections to your information
- Withdraw consent for certain uses of your information
- File a complaint with the Office of the Information and Privacy Commissioner of Alberta
Retention of records.
Dental records are retained in accordance with the Alberta Dental Association and College guidelines and applicable legislation. Adult records are retained for a minimum of 10 years after the last treatment. Records of minors are retained until 10 years after the patient turns 18.
Website privacy.
Our website may use cookies and analytics tools to improve your browsing experience. These tools collect anonymous usage data and do not identify you personally. You may disable cookies through your browser settings.
Contact us.
If you have questions about this Privacy Policy or wish to access your personal information, please contact our Privacy Officer:
Rocky Mountain Dental210 Bear Street (2nd Floor)Banff, AB T1L 1B7Phone: (403) 762-2625Email: reception@rockymountaindental.caThis privacy policy was last updated on January 1, 2024.
